Competitors

Media: AA set for Virgin Radio 'fuel' work

Marketing 29-Jul-08

AA Car Insurance is to sponsor a 'Free fuel Monday' slot on the Virgin Radio breakfast show hosted by Christian O'Connell.
The promotion, which offers listeners the chance to win petrol vouchers, comes at a time of rising fuel prices.
Ads will air on Virgin Radio throughout the weekend encouraging listeners to register online at a dedicated microsite.
Virgin Radio, which was recently acquired by TIML, is investing £15m in building its business. A new name for the station is expected to be unveiled soon.