Competitors

Auto Trader signs Liverpool Victoria for Post-it notes campaign

Auto Trader has secured a four-week ad campaign with Liverpool Victoria Insurance, which will feature branded Liverpool Victoria Post-it notes bound in the magazine.

by David Allott Media Week 25-Jun-08

Auto Trader claims the campaign marks the first time Post-it notes have been used in a classifieds magazine in such a way.

Branded Liverpool Victoria Post-it notes will be bound into the front of the contents page, to be used to mark cars that the readers are most interested in.

Liverpool Victoria will also have a presence on the front cover, with a strip ad announcing the notes.The campaign will run nationally, excluding the Republic of Ireland, across Auto Trader's 12 regional editions for four weeks from 3 July.

In February, Auto Trader moved to broaden its advertiser base with a title relaunch and £15m ad campaign to arrest declining circulation, which included a new-look front cover, changes to editorial content and a revamp of its website.