Competitors

‘AA trials free car washes to pull in business’

The AA is offering free car washes for a year to prospective members as part of a drive to increase sign-up. The breakdown service has teamed up with car wash firm ARC/IMO to offer joiners a free car wash each month for a year.
The trial is testing the vouchers against the AA's previous incentive of £20 M&S vouchers. If the new reward proves successful, it may be extended to the end of the year. Parallel Promotions created the AA's partnership with ARC/IMO, which has more than 300 car washes across the UK. In January, the AA joined the Nectar Business rewards scheme. In the same month, it began a review of its £33 million above and below-the-line accounts.

By Julia Buchanan / Promotions & Incentives 06-Mar-08