Insurance brand (competition)

Halifax uses festive viral game to push home insurance offers
Article Type: Author: Danielle Long Source: NMA magazine Published: 13.12.07

Halifax has launched a festive viral game as part of an integrated campaign for the financial services’ home insurance brand. The game, Grotto Defence, forms part of a larger integrated campaign to inform Halifax home insurance customers that they could beat renewal quotes and freeze their premium for three years. The campaign aims to generate new home insurance prospects, capture renewal dates and increase traffic to the home insurance site.